KMR - 25.01.10 14:03
To understand the appeal of frequent-flier miles, it’s worth considering an experiment that some researchers did on a Midwestern college campus a few years ago.
Students were given a choice between two simple tasks. One would take six minutes, and the students were told that they would get a gallon of Haagen-Dazs vanilla ice cream as a reward. The other would require seven minutes of work, and the payment would be a gallon of Haagen-Dazs pistachio.
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