KMR - 11.03.10 18:16
The deal, which marks the first time Microsoft has ever sponsored a UK TV programme, begins this evening at 6pm and runs for three months. It also ties in with the 20th anniversary of the cartoon series and is the first technology company to sponsor the show.


The specially created Bing adverts, which show family members using the search engine, will appear on Channel 4 and Channel 4 +1, before and after each episode, as well as during the advertising breaks.

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