KMR -
18.03.10 21:25
Sequoia Capital partner Mark Kvamme, citing examples from campaigns run on Funny or Die and AdMob, told an audience of marketers at OMMA Global in San Francisco today, “If you can harness social media marketing, you don’t have to pay for advertising any more.” Kvamme, whose experience in advertising dates back to the 1980s, when he led advertising agency CKS Group, justified his argument using
Neil Borden’s “Marketing Mix” theory. He said Borden’s elements of promotion — advertising, direct marketing, PR, point of sale and word of mouth — are still valid for marketers today, just in...
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Sequoia’s Kvamme: Social Media Marketing Can Replace Advertising – GigaOM
The biggest difference can be found in the word of mouth category, said Kvamme, who subsequently called it a tremendous — and cheap — opportunity. “If you take what’s going on on Facebook, on LinkedIn, on Twitter, on Digg, the masses are starting to make their own media, and it’s basically free,” he noted. “So if you can figure out how to work in this world, you can get your message out very quickly.”