Today at Google I/O, the company made the announcement that everyone was waiting for -- Google TV. While some glitches in the demo (with the Bluetooth keyboard) prevented it from being a "wow" moment, the implications are pretty clear what Google is going for. That is, the 4 billion TV users worldwide. Or rather, advertising to the 4 billion TV users worldwide.
Google noted that while computer usage is huge with 1 billion users, and mobile is even bigger with 2 billion users, TV is the real massive medium with 4 billion users around the world. Further, Google notes that people spend 5 hours a