The hardest part of any shopping spree — other than handing over your credit card — is figuring out whether or not that vintage fringe leather jacket is a flattering addition to your fall collection.
Fashism, a social shopping site and mobile application, has gained a followingfor letting its users get instantaneous feedback from fellow fashionistas on ensembles and clothing items they want to purchase.
On Friday, the New York-based company announced it had come into some cash to help fuel the company. Fashism, which has been self-financed until now, raised around $1 million in a Series A round of venture financing.
For the funding, however, the company sought out investors beyond the traditional financier circuit.
Ashton Kutcher, a well-known actor and former model who has gained credibility in the technology community for his social media mastery and keen investments, led the round for the start-up through his fund, A-Grade Investments.