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Social Shopping Site Fashism Gets Cash


The hardest part of any shopping spree — other than handing over your credit card — is figuring out whether or not that vintage fringe leather jacket is a flattering addition to your fall collection.


Fashism, a social shopping site and mobile application, has gained a followingfor letting its users get instantaneous feedback from fellow fashionistas on ensembles and clothing items they want to purchase.


On Friday, the New York-based company announced it had come into some cash to help fuel the company. Fashism, which has been self-financed until now, raised around $1 million in a Series A round of venture financing.


For the funding, however, the company sought out investors beyond the traditional financier circuit.


Ashton Kutcher, a well-known actor and former model who has gained credibility in the technology community for his social media mastery and keen investments, led the round for the start-up through his fund, A-Grade Investments.

bits.blogs.nytimes.com

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  • KMR meint

    About Fashism's name