The Economics of HP's Brilliant Trick to Get You to Buy a TouchPad

Avatar von KMR KMR - 31.08.11 22:11 Hewlett Packard is up to something sneaky. Again. HP has announced that it will make more of those lame TouchPad tablets that it was desperately trying to get rid of last week by selling the unwanted devices for a discounted $99, as we reported. Before, nobody would touch the tablet, but the limited-time-offer set off some sort of carnal need for HP TouchPads. Now they are all sold out and going for $300 on e-Bay; we thought it was a pretty brilliant marketing scheme. Well done, HP: You got rid of your stinkers, made back some of the losses, and did some well-played brand management. mehr bei theatlanticwire.com

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