worldspy - 01.12.11 01:16 It's well established market research fact that customers lie. Business history offers innumerable stories of companies that launch whizz-bang new products on the basis of extensive quantitative customer research only to find that the customers didn't end up doing what they said they would.
But how else are companies to get a handle on what customers will do? To see an alternative approach, take a look at Geox, an innovative European footwear company. Founded in 1995 it has a turnover today of nearly € 900 million, a 20% profit margin (even in the crisis) and its products are... mehr bei blogs.hbr.org