KMR - 03.02.12 12:44 2011 might just be the year for mobile marketing, especially in this region: Gartner reports that Asia Pacific mobile ad revenue will be $1.6 billion this year due to the staggering growth of mobile in China, increasing smartphone adoption and mobile coupon usage in the region. Other findings corroborate that finding – the GSMA recently estimated that there would be six billion mobile connections globally by the end of November*. Asia is set to make up fully half of that number, three billion mobile connections, by the first quarter of 2012.

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