KMR - 10.02.12 14:42 HP Labs says it’s possible to know if your tweet will be a dud before you type the 140 characters.

Researchers have developed a formula that predicts the number of times a news “article will be tweeted with surprising accuracy.” The researchers predicted tweet popularity with 84% accuracy based on ranking news articles by four criteria.

In the new study called “The Pulse of News in Social Media: Forecasting Popularity, HP Labs used a statistical model to rate the popularity of 40,000 news articles published during nine days in August 2011.

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