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Pew Report: 65% View Personalized Search As Bad; 73% See It As Privacy Invasion

Personalized search? Both Google and Bing will tell you that it provides better results. But two-thirds say they don’t care. They view personalized search as a “bad thing,” a new survey finds. Nearly three-quarters also view gathering data to personalize results to be a privacy invasion.

The findings come out of a survey from the Pew Internet & American Life Project. Around 2,000 adults in the US were questioned between January 20 and February 19 of this year as part of a wide-ranging poll about search engine use, though fewer may have answered particular questions.

Personalized Search: A Bad Thing
People were asked how they’d feel if a search engine tracked what they searched for, then used that information to personalize their future search results:

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  • KMR meint
    Interessant, dass Menschen es irgendwann merken, wenn aus einem Service reines Marketing wird