If the reports are accurate, this is a major strategic shift for the company. It is the first time Microsoft will build both software and hardware, copying Apple's business model.
For such a major announcement, it sure seems to be hastily thrown together. TechCrunch touched on this yesterday, but it's worth noting again.
In the email from Microsoft to reporters inviting them to come to the press event, Microsoft didn't even have a location picked out. It just says, come to LA, we'll email you at 10 AM and tell you where to go. mehr bei businessinsider.com
