worldspy -
26.06.12 04:48
Dana Mattioli, reporting for the WSJ (behind the paywall, alas):Orbitz Worldwide Inc. has found that people who use Apple Inc.’s
Mac computers spend as much as 30% more a night on hotels, so the
online travel agency is starting to show them different, and
sometimes costlier, travel options than Windows visitors see.
The Orbitz effort, which is in its early stages, demonstrates how
tracking people’s online activities can use even seemingly
innocuous information — in this case, the fact that customers are
visiting Orbitz.com from a Mac — to start predicting their tastes
and spendin mehr bei online.wsj.com
