worldspy - 19.07.12 00:13 The new feature let businesses push specials to you when you're nearby without making you feel like you're getting spammed.
Plenty of people open up Foursquare not to check in but to use the Explore feature to look for a new bar or restaurant, see what friends are up to, or, most importantly, revisit favorite haunts in search of new tips and specials. These users are more interested in knowing what their favorite businesses are up to when they're not there, rather than when they're already checked in. Chalk it up to FOMO.
Foursquare's new Local Updates is just for them. mehr bei fastcompany.com