Publishers Begin Pulling Advertising From Flipboard

    Avatar von worldspy worldspy - 26.06.12 00:39 Shortly after Flipboard announced its biggest partnership to date -- full integration with The New York Times -- news emerged that two prominent Conde Nast titles, The New Yorker and Wired, would no longer serve optimized versions of their online content through the app. Both magazines will also cease delivering advertising on the platform. mehr bei mashable.com

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    Why Brands Are Becoming Publishers

    Avatar von worldspy worldspy - 12.06.12 19:53 According to Deanna Brown, CEO of Federated Media Publishing, “Content, in the right context, is ultimately king.”
    The publishing industry is undergoing a massive disruption, in which storytelling, advertising, and technology are beginning to intersect.
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    #jpod – Personalising the news experience: Publishers and social ...

    Avatar von worldspy worldspy - 08.06.12 16:28 In this week's podcast news editor Rachel McAthy finds out more about the ways digital journalism is being curated and highly personalised for consumers via social magazines and personalised news apps mehr bei blogs.journalism.co.uk

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    Publishers should be proud of their legacy

    Avatar von worldspy worldspy - 25.05.12 12:16 The word 'legacy' is becoming a term of abuse in the publishing revolution, but a long history of bringing great writing to committed readers is nothing to be ashamed ofThe near-Orwellian debate about "publishers bad, Amazon good" or "Amazon bad, publishers good" strikes me as symptomatic of the degree of revolution taking place in reading. mehr bei guardian.co.uk

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    In-App Ads: Balancing the Needs of Advertisers and Publishers

    Avatar von worldspy worldspy - 25.05.12 04:01 In Mashable‘s new video series, Behind the Launch, we’re taking cameras behind the scenes at Vungle, an in-app video advertising startup… mehr bei mashable.com

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    UK Consumer Ebook Sales Increase by 366%: Publishers Association Calls For ...

    Avatar von worldspy worldspy - 07.05.12 13:14 One of the beloved tropes of the copyright industries is that they are being destroyed by online piracy. Superficially, it's a plausible claim, not least because of the false equation of copyright infringement with "theft", and the lingering suggestion that every time something is shared online, a sale is lost. mehr bei techdirt.com

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    How Apple's Agency Model for Publishers Fails to Merit Collusion ...

    Avatar von worldspy worldspy - 23.04.12 22:29 Earlier this month, the U.S. Department of Justice, a number of U.S. states, and authorities in several other countries announced that they were filing lawsuits against Apple and six book publishers, alleging anticompetitive behavior in shifting to an Apple-backed agency model in which publishers set retail pricing and retailers such as Apple... mehr bei macrumors.com

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    Pulitzer Fiction Snub Has Book Publishers Fuming

    Avatar von worldspy worldspy - 17.04.12 01:52 An unconventional collection of novels failed to generate a consensus among the Pulitzer board members. mehr bei mediadecoder.blogs.nytimes.com

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    Apple's Textbook Initiative to Feature Strong K-12 Focus, Aid ...

    Avatar von worldspy worldspy - 18.01.12 17:48 Bits and pieces of Apple's announcement plans for its education-focused media event to be held tomorrow are continuing to flow in, and Bloomberg now weighs in with its sources indicating that the company's new publishing tools will have a strong focus on shaking up the kindergarten through 12th grade (K-12) textbook market. mehr bei macrumors.com

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    2011: The Year Google & Bing Took Away From SEOs & Publishers

    Avatar von KMR KMR - 08.01.12 20:13 Increasingly over the years, search engines — Google in particular — have given more and more support to SEOs and publishers. But 2011 marked the first significant reversal that I can recall, with both linking and keyword data being withheld. Here’s what happened, why it matters and how publishers can push back if Google and Bing don’t change... mehr bei searchengineland.com

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