marketing - 12.11.12 14:08 Der BVDW legt mit dem Leitfaden "Einsatzmöglichkeiten zielgruppenbasierter Online-Werbung" eine Publikation rund um das Targeting in der Online-Werbung vor. mehr bei marketing-blog.biz

worldspy - 06.06.12 14:53 The mobile industry continues to grow and develop its technology and user base. A basic understanding of these essential targeting terms is important in speaking to both industry-mates and clients about the unique mobile targeting capabilities. mehr bei searchenginewatch.com

worldspy - 05.06.12 12:27 News updates all day from Fast Company.Reuters reports Microsoft says that the sophisticated Flame virus which hit the news last week due to its complexity and the fact it seemed deliberately targeted at harming Iranian assets, used a bug in Windows to propagate. mehr bei fastcompany.com

marketing - 15.05.12 13:35 Gemeinsam mit der auf Geo-Media spezialisierten Kölner Mediaagentur Xtensus entwickelte Ogilvy eine Kampagne für das Versicherungsunternehmen Standard Life. mehr bei marketing-blog.biz

worldspy - 03.05.12 18:32 Most B2B marketers have a list of potential buyers at specific companies that they would like to reach. It can be very difficult to selectively target this audience via PPC Search ads or banner campaigns. Even behavioral targeting has its limitations. Your next move… LinkedIn Ads:...

Please visit Search Engine Land for the full article. mehr bei searchengineland.com

worldspy - 25.04.12 00:41 Google has announced that it is releasing a new search algorithm that it hopes will better catch people who spam its search results or purposely do things to rank better that are against Google’s publishers guidelines. Going live today, Google says it will impact about 3% of search queries....

Please visit Search Engine Land for the full article. mehr bei searchengineland.com

worldspy - 24.04.12 20:17 Louis Vuitton apps are popular among wealthy US consumersWealthy US consumers favour and feel more connected to luxury brands that offer an app. That’s the headline conclusion of a study of affluent US consumers carried out by the Luxury Institute, in cooperation with mobile marketing firm, Plastic Mobile. mehr bei mobilemarketingmagazine.co.uk

worldspy - 23.04.12 07:13 Google AdWords for video is out of beta and aims to bring the analytical power of paid search advertising to video content and use the same type of bidding model to make video advertising available, affordable and measurable for everybody. mehr bei searchenginewatch.com

kurtw - 22.03.12 18:48 Google hat nach neun (!) Jahren das Display Netzwerk überarbeitet und spendiert dem GDN ein eigenes Tab innerhalb der AdWords. Soweit noch keine News, doch verspricht Google nun Targeting Möglichkeiten auf Keyword Ebene und damit die Reichweite der Display Werbung mit der Genauigkeit der Search ads mehr bei seo-heads.de

worldspy - 02.02.12 17:37 Microsoft announced their January 2012 adCenter release update. The update includes three major additions to adCenter: (1) adCenter increased the ad description length by one additional character from 70 to 71. They did this to help with import issues from other advertising products. (2) There is a... mehr bei searchengineland.com